Analysis of the immediate surroundings, the competitive environment, is extremely important for strategic planning. This analysis is determined by company and product information about and sometimes from competitors, customers, and suppliers. According to Porter, it also makes sense to consider potential market participants and substitute products.
The dividing line between the competitive environment and the global environment is not always clearly drawn. The following terms serve as points of reference: branch of the economy, industry, market, and strategic business activities.
No comments:
Post a Comment