The Internet plays a role in both the spiraling increase in demand and the growing pressure for improved technology. For some industries and types of business, such as the media or travel industries, the Internet creates more transparency by means of electronic marketplaces. The number of purchasing options increases vastly along with the widening circles of potential customers and employees. These in turn cause a rise in price and cost pressures, demands for higher quality, and the need for more information. The reduction of legal impediments to trade have functioned in a similar way, for example the liberalization of the telecommunication, air transportation or energy markets, in addition to shorter product life cycles and greater speed in innovation in many industries, such as the chip, electronic entertainment, or mobile communications industries. At the same time, the Internet offers a rich source of competitive information and opens new vistas for inexpensive, at least partially automated research geared toward external information, as well as simple, worldwide distribution of reports.
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