Corporate strategies involve the highest level of the corporate hierarchy. In large firms, this is normally the parent company or the holding company. The general plan of attack (growth, stabilization, or contraction) originates here. Depending on the business activities in which managers see the most potential for success, they allocate material, personnel, and financial resources accordingly. At business area level, the task is to flesh out the corporate strategy. Business area strategies relating to business functions, such as procurement or production, become more concrete. At this point, the lowest level of strategy selection is reached, which is the interface between strategy and implementation.
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